Soulful branding for
Soulful branding for
At Aspen Theory, we believe that everyone’s story deserves to be heard. We collaborate with passionate entrepreneurs ready to push boundaries and tell their story wholeheartedly. We’ll dive deep into your business to build a brand identity based off your core values, goals, and beliefs to create a unique brand identity that draws in your ideal client.
01.
Clarify
brand discovery
We believe that a successful brand is built on more than beautiful aesthetics. It’s about understanding your ideal client and making your brand feel like their home. The brand discovery process allows us to dive deeply into your brand story and uncover your unique message, values, and goals.
02.
Conceptualize
explore
With your unique strategy in mind, we begin to explore design techniques and approaches that will be illuminate your brand. We work through design iterations until we arrive at the concept that feels most true and powerful.
03.
Design
intentional creation
We design each element with passion and purpose. Through communication and collaboration we create intentional designs that align with your unique brand strategy.
04.
LAUNCH
REVIEW
As we prepare for launch you will be given all of the resources you’ll need to understand how to continue to grow your brand based in strategy. Our goal is to leave every client feeling empowered and inspired by our work together.
Our packages.
PERFECT FOR:
Businesses looking for clarity and confidence in their brand experience.
Branding Package
I’ll guide you through my signature branding process diving deep into the why behind your business. You’ll receive a full brand strategy that aligns with your core values and attracts your ideal client through a strong visual identity.
What's included:
STRATEGY SESSION
We’ll dive deep into your business, analyze competition, define your ideal customer, and identify your brand keywords.
LOGO
– Primary Logo
– Secondary Logo
BRAND GUIDELINES
– Font Pairings
– Mood board
– Design solutions
– Color Palette
– Brand keywords
– Brand messaging
– Strategy write-up
PERFECT FOR:
Businesses looking to elevate their online presence with a dynamic fully-customized website.
Web Design Package
We’ll work together to build a strategic website that attracts your ideal audience. Every web design package includes custom video tutorials to ensure you walk away feeling 100% confident in your new online space.
What's included:
BRAND DISCOVERY
CREATIVE CALL
CREATIVE DIRECTION
– Color Palette
– Font Pairing
UP TO 6 PAGES
(additional pages can be purchased al la carte)
WIREFRAME
LIVE WEBSITE DESIGN
CUSTOM VIDEO TUTORIALS
PERFECT FOR:
Businesses looking to completely transform their visual identity with a full brand makeover.
I need Both!
I’ll guide you through my signature branding process diving deep into the why behind your business. You’ll receive a full brand strategy that aligns with your core values and attracts your ideal client through a strong visual identity. After, we’ll work together to build a strategic website that attracts your ideal audience. Every web design package includes custom video tutorials to ensure you walk away feeling 100% confident in your new online space.
What's included:
This Package includes everything from the branding + web design packages.
PERFECT FOR:
Customize your experience to get everything that you need and nothing you don’t.
Al La Carte
Completely customize your brand and web design experience with al la carte add-ons. Get everything that you need and nothing that you don’t.
What's included:
BRANDING
– Brand Marks (3)
– Custom Brand Illustrations
– Mailchimp Email Templates
– Social Media Graphics
– Keynote Presentation Design
– Business Card Design
WEB DESIGN
– Custom Email Opt-In
– Coming Soon Page
– Shop Set-Up + Product Page Design
– Stock Image Selection
– Additional Pages
– Blogroll Set-Up + Single Blog Post Design