Human First,
Designer Second

Meet Kirsten, the founder of Aspen Theory.

We know beauty goes more than skin deep and our design practice is built from the inside out to reflect that.

Nurturing the seed
of your creativity

Aspen Theory is a strategy-driven branding and web design studio helping entrepreneurs nurture the seed of their creativity to grow solid roots. We follow a strategic, intentional, and heartfelt design process to provide our clients with high-impact solutions that deeply resonate with their ideal audience. We know beauty goes more than skin deep and our design practice is built from the inside out to reflect that. Our clients feel seen, heard, and known by us before the pen even hits the paper to create a design.

We believe in the power of building a brand through intentional, heartfelt storytelling. At Aspen Theory we are dedicated to empowering business owners and entrepreneurs to speak clearly and confidently in their spaces by taking the time to deeply understand who they are serving and giving them the tools they need to build a space reflective of that. We know beauty goes more than skin deep and that’s why we take the time to uncover the heart of a brand.

LOVE NOTES

Behind the
Name

The name Aspen Theory came to me while on a camping trip nestled in my hammock in the middle of an aspen grove. Aspens grow through interconnected root structures, an entire forest of aspen trees can be made up of a single organism. I love the idea that out of a single seed can come something so powerful in its beauty and strength. I think of creativity and passion in a similar vein. With a single idea and strong conviction, we’re able to create something so much bigger than ourselves. Our purpose at Aspen Theory is to nurture your seed of inspiration so that you can become deeply rooted in your passion.