Strategic. Intentional.
Heartfelt. Yours.

Meet Kirsten, the founder of Aspen Theory.

We know beauty goes more than skin deep and our design practice is built from the inside out to reflect that.

From a single seed of creativity, one single idea or strong conviction, stems raw potential. We take your vision and turn it into a strategic, story-led brand made to connect.

Passion begets passion. When you believe in what you do, others will believe, too.

We care, deeply. No, we’re not just saying that. We see every client’s brand as an extension of our own. We don’t work with just anyone because everyone we collaborate with is a part of us, connected by creativity and passion for what we do.

It’s the reason why every one of our brands starts with a story, moments of delight that transform vital touch points into opportunities. We take the time to understand your essence so the resulting brand is unlike the rest.

Refined but chill, strategic but heart-led, dedicated to our work but always guided by the balance, we work with founders, brands, and creatives alike.

I’m Kirsten. Founder + Lead Designer.

Human first, designer second, everything I do starts with strategy but stems from the heart.

I follow a strategic, intentional, and heartfelt design process to provide our clients with high-impact solutions that deeply resonate with your people. We know beauty goes more than skin deep, and our design practice is built from the inside out to reflect that. Our clients feel seen, heard, and known by us before the pen even hits the paper to create a design.

Are you ready to get growing?

We don’t simply design. We take the time to understand who you are and express it meaningfully.